Staff Reporters
Nov 16, 2016

Photos: Standard Chartered Arts in the Park

TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

For the event, TBWA Hong Kong created a VR game entitled Rhapsody of the Forest, that allowed children to build their own magical forest with animals using movements and gestures in an immersive environment inspired by geometric polygon art.

The young participants also received a DIY pop-up picture book based on what they created in the game as a complement to the VR experience.

Renowned conservationist and UN messenger of peace Jane Goodall delivered a speech on conservation at the event. The annual event was sponsored by Standard Chartered Community Foundation and organised by the Hong Kong Youth Arts Foundation.

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

19 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

23 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.