Jul 19, 2017

Photos: Programmatic Summit in Tokyo

Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

PARTNER CONTENT

On 11 July, Tokyo played host to The Trade Desk Programmatic Summit. The event was devoted to bringing brand marketers and agencies together to dig deep into global industry trends, and examine the rapidly-exanding programmatic market in Japan.

The lineup of speakers setting the tempo for the day included: Jeff Green, founder and CEO of The Trade Desk; Tetsuya Shintani, commercial director and country manager, The Trade Desk, Japan; and Shun Maekawa, Dentsu, Japan.

Source:

Campaign Asia-Pacific

Just Published

How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store

Advertising

1 day ago

Jessica Goodfellow

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

Data shows brands don’t need social media accounts in China

Digital

1 day ago

Sadie Bargeron

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.