Staff Writer
Jul 19, 2017

Photos: Programmatic Breakfast Briefing in Hong Kong

Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.

 
The Trade Desk Programmatic Breakfast Briefing provided expert insight into the world of programmatic buying, providing practical knowledge, case studies and expert advice on how marketers can leverage the largest opportunity to build brands and drive marketing goals.
 
The one-off morning breakfast broughout brand marketers and agency professionals together to explore the key themes affecting the industry. Starting with insights from Jeff Green, CEO of The Trade Desk, and including market views from Suresh Balaji, regional head of marketing, HSBC Retail Banking & Wealth Management; Seraphina Wong, executive director, global advertising, head of Asia Pacific, UBS; and Scott McBride, chief digital officer, IPG Mediabrands.

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