Staff Writer
Dec 19, 2017

Programmatic: A new vein for creative contribution

We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.

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It’s tough not to picture advertising becoming a trade that lies less in the hands of advertisers and more in algorithms. More and more, ads that are served to consumers are pieces of mathematical architecture catering to age, location and web history.

It may appear that creative minds are no longer responsible...

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