Staff Reporters
Dec 21, 2017

Photos: Hong Kong MTR gets Christmassy with Kumamon

Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.

Originally from the Kumamoto prefecture in Japan, the fluffy anime bear mascot Kumamon has landed at the Kowloon station dressed up in Christmas sweater. The outdoor campaign commissioned by the Hong Kong MTR to Cheil Hong Kong includes a real-life train compartment as well as souvenir tickets. The campaign runs until 10 January next year. 

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

16 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

16 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch