Staff Reporters
Sep 13, 2021

Move and win roundup: Week of September 13, 2021

Gusto Luxe, Deloitte Digital, TSLA, GPJ A/NZ, CNN International, Tonic Worldwide, Hashtag Interactive, Hume Brophy, Forsman & Bodenfors, CSM Sport & Entertainment, Landor & Fitch, Five by Five Global, G Squared, Station Five, DoubleVerify, Kingdom Digital, Evolve Digitas, DDB Australia, Geometry Ogilvy Japan, East River and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 13 through 17, 2021. 
Catch up on past people moves and business wins

Creative communications agency, Mad Hat Asia, has appointed Danielle Chow to lead operations in Singapore, supported by Krisha Ramos who joins as communications manager. Danielle Chow, brings more than 12 years of experience across local and regional clients with expertise in the areas of business management, integrated communications and branding and worked with PRecious Communications and AKA Asia. Ramos was at Norbreeze Group as the group’s PR and marketing specialist.

Gusto Luxe has been retained by British outdoor lifestyle brand Hunter as integrated communications partner for Mainland China. The agency will support Hunter in shaping the China brand and marketing strategy. In addition to consulting and PR, the agency is tasked with social content and platform management, digital campaign planning and execution, social influencer and paid media management as well as digital strategy consulting. 

Deloitte Digital has hired former Colenso BBDO group executive creative director Dan Wright and executive business director Ahmad Salim to lead its creative practice in New Zealand. Salim takes on the role of managing director of Deloitte Digital Creative New Zealand while Wright takes on the chief creative officer role for both New Zealand and Sydney. The news comes on the back of last week’s announcement that former Colenso & Clemenger BBDO CEO Nick Garrett has joined the firm’s Australian creative business. With the addition of the NZ duo, Deloitte Digital Creative now has three studios across ANZ.

The Secret Little Agency (TSLA) announced a rebrand of its design practice as Anak. With a team of 18, the practice will be led by Hanyi Lee as creative partner. She is also also chief creative officer of TSLA. The agency said clients include KFC, Banyan Tree, Cold Storage, Singpass & HPB. The Anak team will be supported by Mother Design team members in London and New York. The practice covers "end to end" visual design consulting, including identity design, UX and UI design, packaging and sensorial design. Anak means a child in several languages across Southeast Asia.

Experiential agency George P. Johnson Australia & New Zealand (GPJ A/NZ) has promoted its managing director Caleb Bush to executive vice president of GPJ Europe, overseeing its offices London, Stuttgart, Oslow, Paris and Brussels. Bush has been a long-term fixture of GPJ A/NZ, starting with the agency in 2009 and has held several roles during his tenure, including producer, general manager and managing director in Australia. Bush has begun his transition into his new role remotely with a physical move to London scheduled for 2022. Recruitment for his successor is already underway with the agency slated to make an announcement in October.

Orchard has appointed Nina Tsalapatanis as new group business director and Vince Prochilo as senior business director of the Hyundai account at Orchard. Tsalapatanis was last Publicis Life Brands' VP, account director in New York. In her new role, Tsalapatanis will be leading a portfolio of clients in the Franklin team. In her new role, she will lead a portfolio of clients in the Franklin team. Prochilo was last at Oddfellows Dentsu on Toyota. He will be focusing on website infrastructure at Orchard, including: digital marketing, CRM, personalisation, retail and aftersales.

CNN International has promoted Steven Jiang to Beijing bureau chief, responsible for overseeing the network’s coverage of China and its operations in the country. Prior to this appointment he was CNN’s China-based senior producer.

After a competitive multi-agency pitch, Tonic Worldwide, has bagged the mandate of social media management for SBI General in India. As part of their mandate, Tonic Worldwide will be managing the social media platforms and will be crafting integrated digital creative strategies for the brand.

In an extension of its eight-year partnership with Hashtag Interactive, Danone Specialised Nutrition Singapore has appointed the agency to take on its digital and social media planning as well as media buying responsibilities across its full specialised nutrition portfolio, which includes brands such as Dumex Mamil Gold, Dumex Dugro, Aptamil and Nutricia Souvenaid and Fortisip. 

Hume Brophy has appointed Malminderjit Singh as regional content lead and senior account director for its Southeast Asia operations. Singh will support the firm’s Asian offices and global leadership by spearheading new content strategies and products for Hume Brophy’s clients and its internal branding. In his last role, he was digital news editor at CNA (Channel News Asia), where he was an editor of the Commentaries section.

Swedish creative agency Forsman & Bodenfors has hired Po Kay Lee as president of Singapore. Lee will take over from current CEO Susanna Fagring, who established the Singapore office in 2018 and will return to Sweden in the first half of 2022. Lee will join the agency on October 11 from a 13-year stint at WPP’s brand and design agency Superunion (previously Brand Union), where she is head of business development Asia. She previously ran the Singapore office. Elsewhere, Forsman & Bodenfors has also hired Lyndsey Corona as president of New York from her prior role as chief growth officer of McCann North America. Both will report to global CEO Toby Southgate.

CSM Sport & Entertainment has restructured its Asia leadership under two regional directors. Lesley Murphy and Kathryn Rhodes have been promoted to oversee the agency in a joint regional director role, reporting into CSM deputy chairman Jim Glover. Murphy has been with the CSM business since 2014, first leading the agency’s key account with AIA Insurance and the strategic delivery of their global partnership with Tottenham Hotspur. Rhodes joined CSM in 2016 to spearhead HSBC's sponsorship strategy and delivery of the World Rugby Sevens Series in Asia. In more recent times, Rhodes has led the agency's business development, focused on driving new and existing client growth.

Landor & Fitch has appointed Chuanda Tan as creative director and Katherine Daly as client services director for Southeast Asia, completing the company's Singapore studio. Tan brings more than 20 years of agency, project and client management experience. He was most recently a brand strategist and creative director at Southern Tier Hemp in New York. Daly brings more than 15 years of experience leading brand agencies across Sydney and London across both B2B and B2C clients in the real estate, finance, lifestyle and media sectors.

Independent agency Five by Five Global has been appointed by Coco Coast, one of Australia’s coconut water manufacturers, as its agency of record following a competitive pitch. Five by Five Global will lead the brand’s domestic and international expansion across social strategy, creative and production.

The Swiss Government has appointed Australian digital marketing agency G Squared and software company Station Five to develop a first-of-its-kind data platform to monitor humanitarian and development programs in Somalia. Following a global tender process, the two partners have been awarded an initial four year contract to design and build the data visualisation platform, with an option for the contract to be extended for an additional four years. G Squared will create the user experience and interface design for the platform, which will receive, verify, store and display data that will be collected by a remote monitoring provider, with Station Five managing the engineering and data science of the platform.

DoubleVerify has added four senior sales hires and a client strategy director to its Australian office: 

  • David Shen joins as business director and is responsible for working with programmatic buyers. He has over a decade of digital and adtech experience across agencies and vendors, working on prominent global and local brands such as Samsung, Nestle, Amazon, Coca-Cola, J&J and NBNCo.
  • Susie Mather joins as a sales director and is charged with serving the needs of brands and agencies in ANZ. She has over 20 years of broadcast and digital experience, including stints at ViacomCBS (UK), Matterkind and Seven West Media (SWM).
  • Stuart Kruger joins as a sales director responsible for partnering with media agencies, trading desks and clients to educate them on how to best utilise DV's programmatic offerings. He spent nearly seven years with Unruly in both London and Sydney, ending up in an ANZ group sales director role.
  • Neil Anderson joins as a sales solutions specialist and is a key technical resource to the team. He works with clients to manage discussions, testing and the troubleshooting of DoubleVerify’s solutions. With over fifteen years experience in the adtech landscape across the ANZ region, Anderson has worked at Google/DoubleClick, Neo@Ogilvy, Lotame and the first demand-side platform in Australia, Brandscreen.
  • Sophia Warren, who has been with the company for two years, has been appointed client strategy director.

Malaysian chilled dairy brand Lactel has awarded social duties to social and content marketing agency Kingdom Digital. This marks Lactel’s first social media agency appointment following a pitch concluded in June that three agencies vied for. Beginning September, Kingdom Digital has officially commenced work for the brand for the duration of one year. Lactel previously acquired Nestle Malaysia’s chilled dairy business and has since rebranded the chilled dairy products to the same brand name.

Evolve Digitas has won the social media and PR mandate for Grand Slam Fitness, a fitness equipment company in India. The account will be managed by agency’s NCR Office and the mandate includes overall planning, social media, brand building, awareness campaign, PR activities, product launches, events and other outreach activities.

DDB Australia appointed Stephen de Wolf as national chief creative officer. He will begin the role in October after returning home to Australia from the UK earlier this year. He joins from BBH London, where he was the chief creative officer. Prior to that ge was CCO at Clemenger BBDO Melbourne, where he was responsible for award-winning work including the Transport Accident Commission’s memorable 'Meet Graham' and Snickers’ 'Hungerithm'. He has also worked at Saatchi & Saatchi New Zealand, JWT in Sydney, and London’s 18 Feet and Rising.

Geometry Ogilvy Japan appointed Mary Lee in a leadership role for its experience practice. She joins from Pivotal Labs (now VMWare Tanzu Labs), where she helped customers modernize their applications and create new software. Before Pivotal Labs, she was a VP of client services at Huge. She has also held roles at AKQA and JWT. 

Following a digital media review, Pizza Hut chose Pakistan-based digital agency East River to build sales momentum and drive same-store sales growth and same-store transactional growth. The 5-year-old agency will be measured on its ability to drive aggressive top-of-mind awareness in the QSR category through disruptive communication. The review began in April.

Campaign Asia

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