Staff Reporters
Mar 7, 2022

Move and win roundup: Week of March 7, 2022

InMobi, Golin, Weber Shandwick, Dentsu Philippines, Wunderman Thompson China, Grey, Brunswick Group, Initiative, Nissan, SCB TechX, Edelman, Wavemaker, Think HQ, Stink Studios, Red Havas, Dable, Uniquecorn Strategies, IdeateLabs, Electriclime and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover March 7 through 11, 2022. 
Catch up on past people moves and business wins

InMobi has hired Josephine Driscoll and Pascal de l’Epine as sales managers for New South Wales and Queensland respectively. They are both tasked with a remit to drive growth from programmatic revenue and strengthen InMobi’s agency partnerships with GroupM, Publicis, and IPG. Driscoll joins from Network 10 where she was a commercial audience specialist, and prior to that, she was a senior client development manager at Xaxis in the UK. De l’Epine joins from World Sport Action where he was a senior account manager, and before that he was marketing communications manager at Northbridge Football Club after spending over nine years at News Corp Australia in a variety of sales roles.

Lottie Longford has been appointed to the newly created role of director of marketing and Communications, APAC for Golin Group agency brands including Golin and DeVries Global. Prior to this, Longford was director at Golin Hong Kong where she led the team’s health and wellness accounts. In her new role, Longford will drive brand positioning and initiatives for both agency brands, working closely with APAC and market leaders. She will report into Golin’s head of growth Simon Ruparelia as well as APAC president Darren Burns.

Weber Shandwick appointed Steven Koh as managing director in South Korea, reporting to Tyler Kim, Asia-Pacific CEO. Koh was most recently brand strategy officer for SK geocentric (formerly SK global chemicals and part of the SK Group of Companies / SK Innovation), where he led domestic and global brand strategy development and communications, with a focus on corporate and ESG. He has previously held leadership positions at Wunderman, Ogilvy One in Korea and TBWA New York as MD on one of the network’s significant global accounts. He also led Samsung Electronics’ global brand strategy and integrated brand communications for a decade as part of Cheil Worldwide.

Dentsu Asia Pacific appointed Mark Gabriel Chaves (Mako) as head of media at Dentsu Philippines, effective immediately. He was most recently client partner as head of media, creative and analytics at Kantar Malaysia. Prior to that, he was GM at Zenith Media Philippines. The new role marks a return to Dentsu, as he first worked at Carat Philippines in 2008, and had three subsequent stints at Dentsu Malaysia (then Aegis Media Malaysia) between 2010 and 2016.

Wunderman Thompson China promoted Joyce Ling to chief transformation and strategy officer. She was previously chief strategy officer. In her new role, she will take on additional responsibilities to drive client growth and innovation through digital and business transformation opportunities. She report to Carter Chow, CEO of Wunderman Thompson China.

Grey appointed Davi Sing Liu as chief creative officer for P&G Asia, Middle East & Africa (AMEA). He was previously regional CCO for Grey Greater China, where his clients included Volvo, HSBC, P&G, and Hong Kong Tourism Board. Based in Shanghai, Liu will be part of Grey's P&G Global Leadership Team, reporting to global CCO Javier Campopiano and workingwith Nirvik Singh (Global COO and president international, Grey Group) and John Patroulis (global creative chairman and president, creative business, Grey Group). He will partner with Sarah Trombetta, chief client officer for WPP/Grey P&G (AMEA), to set the creative vision, direction, and ambition for P&G's portfolio of brands across the region. Before joining Grey in 2019, Liu helped build Enso, a Los Angeles-based agency focused on purpose-led brands and projects. Prior to that, he held creative roles at MakeMake Entertainment, Deutsch LA, Modernista and Wieden Kennedy Tokyo.

Brunswick Group promoted 28 people across its six APAC offices, including four new partners: Ben Fry in Singapore, Connie Jia in Shanghai, Peter Zysk in Beijing and Zhou Yi in Hong Kong. In addition the promotions include seven new directors: Annie Hao in Beijing, Catherine Huang in Beijing, Diane Murray in Hong Kong, Ian Lau in Singapore, Maxim Petrov in Singapore, Katelin Stevenson in Hong Kong and Yadan Ouyang in Beijing. Finally, the company promoted the following to associate... 

  • Beverly Liew, Singapore
  • Gabriel Yue, Sydney 
  • George Ohyama, Tokyo 
  • Isobel Brown, Shanghai 
  • Joanna Zhang, Hong Kong 
  • Marie Tanao, Tokyo 
  • Peony Lui, Hong Kong 

...and made the following additional appointments:

  • Ayumi Ban, Tokyo to account director
  • Aakanksha Sinha, Singapore to account director
  • Chalice Cheung, Hong Kong to account director
  • Gavin Cross, Shanghai to account director
  • Nathalie Vattery Val, Singapore to account director
  • Mengjie Su, Beijing to executive
  • Chloe Kwan, Hong Kong to HR manager
  • Danbing Liu, Beijing to senior accountant
  • Oscar Yeung, Hong Kong to technical project manager
  • Stephanie Capillas, Hong Kong to client development manager

West Australian energy provider Kleenheat appointed Initiative Perth as its media agency.  The remit includes strategy and buying across non-digital media, digital, search, social and programmatic, as well as analytics. Work commences May 1.

Nissan promotes Lavanya Wadgaonkar as VP, global communications for Nissan, a step up from her position as general manager & head, global corporate communications. In this new role, she will lead all of Nissan’s communications including building the company’s reputation globally, engaging internal and external audience, and driving sustainability communications. She will continue to report to Sadayuki Hamaguchi, corporate VP, global communications.

SCB TechX, a joint venture between SCB Group and Publicis Sapient, has appointed Jonathan Sharp as its chief technology officer. Sharp will be responsible for further developing an engineering and technology unit within SCB TechX. Prior to this, he was managing director, ASEAN, at Publicis Sapient. His career at Publicis Sapient spans 24 years where he also headed technology and delivery across APAC and served in a variety of consulting and delivery capacities.

Edelman appointed John Koay, formerly executive creative director at Ogilvy in Hong Kong, as regional ECD covering Hong Kong, Taiwan and Thailand. He has over 17 years of experience and has produced work for KFC, Pizza Hut, Nike, Toyota, Panasonic, Air New Zealand, Qantas, Nestle, Kellogg’s, Johnson & Johnson and Heineken. He will report to Tim Green, Edelman’s chief creative officer for Asia-Pacific.

Foodpanda appointed Wavemaker as its media agency in the Philippines for 2022 following a pitch. The remit inclues media, activations, influencer management and PR. 

Integrated communications agency Think HQ expanded its offering to include experiential capabilities and appointed Emma Keatch as events and activations lead, a newly created role. She has 20 years of experience spanning events, brand activations, strategic partnerships, sponsorships, and marketing, including with L’Oreal and Priceline. She has also worked as a senior advisor on major events to Victoria’s Department of Education and Training. Keatch has hired Hayley Mitchell as events and activations manager. Mitchell has carried out events including Royal Croquet Club and The Fitzroy Mills Market, and with her own business, REDTape, produced bespoke events for brands including Mecca, Haagen-Dazs, Nike, Brown Brothers and Mercedes Benz.

Stink Studios opened its second office in China, in Shenzhen. The office will be overseen by Ramzi Chaabane, MD of the company’s Chinese headquarters in Shanghai. Creative output of the Shenzhen office will be overseen by Addie Hao, a Stink Studios veteran who has relocated to Shenzhen from Shanghai. The company works with several clients who have their headquarters in Shenzhen, including Tencent, Oppo and Oneplus. 

Red Havas Sydney appointed Kelly Lane as group account director, Sally Heydon as senior account director and Mauricio Ruiz as senior publicist. Lane joins from NBN, where she was external communications manager, which followed a stint at Weber Shandwick, where she was most recently vice president and client relationship lead. Heydon has been senior account director for Finchco Agency and Adhesive in Sydney, and held account-focused roles in London, with both Engine Mischief and Palm PR. Ruiz joins from Sydney-based senior publicist and communications roles at TMC PR and EVH. Prior to that, he worked as a communications consultant and event manager with KCD in New York and Mexico.

Dable, a South Korea-based content discovery and native advertising platform, appointed Tianxi Sun as head of business development in mainland China and Jan Cheng to the same role in Hong Kong. Sun has 12 years of experience including as an agency planner and later at Miaozhen Systems and Tencent. Cheng has 13 years of experience including at Next Digital, Vpon Big Data Group and The New York Times.

PR agency Uniquecorn Strategies has been appointed as the retained agency to provide traditional and digital PR support to M88 Mansion, an online casino. The agency also reported a number of recent wins including year-long retainer partnerships with cybersecurity testing platform Secuna and the Subdivision and Housing Developers Association; project-based clients including Denmark-based virtual collaboration platform Butter and UK-based virtual event platform Tevent; and a renewal of a year-long contract from CloudSwyft Global Systems, an education-technology businesses.

IdeateLabs has appointed Alpa Dedhia as chief business officer. She moves from VMLY&R India, where she held the position of EVP - Customer Experience & New Business. Alpa Dedhia will be working out of IdeateLabs' Mumbai office.

Electriclime has signed up US filmmaker Anthony Pellino to its director roster. The New York-based director will be represented exclusively by Electriclime in the APAC and Middle East. Pellino has helmed campaigns both domestically and internationally for brands such as Guinness, Reebok, Peloton and Michelob Ultra. He has also worked on previous projects with Electriclime, including for the Singapore Tourism Board and Uber.


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