Staff Reporters
Jun 27, 2018

Move and win roundup: Week of June 25, 2018

The Works, Wavemaker, Eff Creative Group, BBH, Edelman, Golin, Interbrand, MullenLowe, Leo Burnett, Jaywing and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover June 25 through 29, 2018. 
Catch up on past people moves and business wins

The Works promoted Nathan Bilton from creative lead to creative partner. He has been with the agency for 10 years. 

Wavemaker promoted Malu Vasallo to CEO of its Philippines office. Vasallo was previously managing director, a position she has held since 2010. Vasallo is Wavemaker's second female CEO in APAC, after Namalie Herath in Sri Lanka. 

SoundLogic hired PointNine Lintas as its agency of record for India. The agency is tasked with strategy ahead of SoundLogic's launch of new audio products, advising on brand positioning, go-to-market planning, creative, digital and ecommerce. 

New York-based digital marketing and design agency Eff Creative Group opened its regional APAC headquarters in Singapore. The company already had a presence in Hong Kong. Mansi Sharma will lead the Singapore operation as director. Founded in 2013, Eff offers brands creative, design-centric services, focusing on consumer products. 

BBH Singapore hire Sascha Kuntze as creative director. He joins from Ogilvy Dubai, where he spent the last 10 years and worked with Volkswagen, Google, Unilever, Mondelez and Coca-Cola. He will report to ECD Joakim Borgstrom.

Pernod Ricard Global Travel Retail, based in London, appointed Golin Hong Kong to lead the PR "restage of one of its core brand’s ranges" following a competitive pitch. The agency will be leading up to six markets across the world including the UK and the US. The brand will be disclosed later in the year.

Following a five-way pitch, UnionPay International appointed MullenLowe Group Singapore as its partner agency of record for advertising, digital marketing and media planning and buying for all its payment products across 10 Asean markets: Singapore, Malaysia, Brunei, Indonesia, Thailand, Vietnam, Cambodia, Laos, Myanmar, and the Philippines.

Edelman appointed Nisha Sivan as strategy director, brand, and Logan Smith as strategy director, digital. Sivan was most recently planning director on the Mastercard and Nestlé Purina regional businesses at McCann Worldgroup. Smith was most recently digital strategy lead at MullenLowe Singapore, working across clients like Unilever, FrieslandCampina, AkzoNobel and Johnson & Johnson.

Interbrand Australia promoted Davy Rennie from experience director to managing director and Ben Miles to ECD.

SugarCRM consolidated its digital marketing and creative duties with Jaywing Australia following a multi-agency pitch against US and global agencies. Jaywing Australia previously managed paid search and creative for SugarCRM in APAC, leading to Jaywing in the UK managing paid search in EMEA. The global pitch win represents an expansion of Jaywing’s role with the US-based business, adding digital marketing, PR, data, brand and creative services across Asia Pacific, Europe, Middle East and Africa, North America and Latin America.

Craveable Brands appointed Leo Burnett Sydney creative agency of record for its Red Rooster and Oporto brands. The appointment follows a competitive pitch, and the remit includes strategic, creative, design and digital work.

Ikon Communications appointed Melissa Roberts as agency director in Melbourne. She will report directly to CEO Lesley Edwards and join the national leadership team. Roberts was previously country lead for ANZ with children’s advertising platform Totally Awesome.

WhiteGrey appointed Juan Garcia as head of technology. He was most recently with Deepend as head of technology and has more than 15 years of experience, specializing in lean software development, data-driven applications and personalized customer experiences.

Jakarta-based creative ad agency Flock appointed Hendry Chou and Yulita Alvernia Wijaya, both joining from Mirum, as digital creative lead and senior strategist, respectively. It also appointed Maria Angelica as lead strategist.

Saatchi & Saatchi was appointed agency of record for the Ministry of Justice’s anti-money-laundering initiative, following a competitive pitch. The agency will work with sister agency Starcom, which won the media component of the pitch. The campaign will be New Zealand Government-branded, and will raise awareness about the approximately $1.35 billion that is laundered through local businesses each year.

Campaign Asia

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