Sep 1, 2011
MINI spices up summer getaway with unexpected marketing drive on Repluse Bay
MINI successfully drew unexpected eyballs in Hong Kong by floating a 1:1 fiberglass MINI Countryman in Repulse Bay, alongside a huge inflatable billboard with the tagline 'MINI Countryman - getaway' on 21 August, to showcase MINI's brand attitude as a way of life than just a car, Alice B, an up-and-coming model, invited beach goers to have an upcome and personal experience with the MINI family, including MINI Cooper, MINI Cabrio, and MINI Countryman that were showcased on the beach.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Oct 19, 2023
DDB wins Grand Effie in Hong Kong
Jan 24, 2022
IPG expands BMW and Mini mandate to a regional remit
Jul 27, 2023
H&M files lawsuit against Shein in Hong Kong for ...
Just Published
1 hour ago
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
.png&h=268&w=401&q=100&v=20170226&c=1)
1 hour ago
Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
The Information
2 hours ago
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Information
6 hours ago
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.