mini countryman
Updated: Mini puts rescue dogs on the wheel to help SPCA Auckland drive adoptions
AUCKLAND – Mini New Zealand is putting three shelter dogs in the driver’s seat to help its charity partner, the Society for Prevention of Cruelty to Animals (SPCA), change the conversation around rescue dogs.
CASE STUDY: Mini launches first campaign in Indonesia
The Campaign Palace Jakarta launched its first campaign, entitled ‘Getaway’, for Mini Countryman in January, trapping one of the country's favourite comedians in a shipping container.
MINI spices up summer getaway with unexpected marketing drive on Repluse Bay
MINI successfully drew unexpected eyballs in Hong Kong by floating a 1:1 fiberglass MINI Countryman in Repulse Bay, alongside a huge inflatable billboard with the tagline 'MINI Countryman - getaway' on 21 August, to showcase MINI's brand attitude as a way of life than just a car, Alice B, an up-and-coming model, invited beach goers to have an upcome and personal experience with the MINI family, including MINI Cooper, MINI Cabrio, and MINI Countryman that were showcased on the beach.
BMW rolls out nationwide campaign for Mini Countryman in China
CHINA - BMW has unveiled its automotive icon 4WD Mini Countryman in China with an extensive nationwide ad campaign focusing on the spirit of the car.
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