Data Media
Staff Reporters
Aug 7, 2015

Media growth: Don’t count traditional out

PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Google delays cookie deprecation again: APAC adtech leaders respond

5 Google delays cookie deprecation again: APAC adtech leaders respond

Dentsu China's new CEO on transformation, talent, and looking beyond borders

6 Dentsu China's new CEO on transformation, talent, and looking beyond borders

WPP's internal whistleblower reports rose by 64% in 2023

7 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Related Articles

PwC sees online advertising overtaking TV in Japan in 2019
Jun 15, 2018
David Blecken

PwC sees online advertising overtaking TV in Japan ...

Mobile devices to propel internet advertising to 2017: PwC
Jun 5, 2013
Staff

Mobile devices to propel internet advertising to ...

What ‘disruption’ looks like at PwC
Aug 4, 2017
David Blecken

What ‘disruption’ looks like at PwC

Chinese brands' digital spending too focused on sales: PwC
Oct 30, 2015
Jenny Chan 陳詠欣

Chinese brands' digital spending too focused on ...

Just Published

Battle for TikTok: Implications for content creators and businesses
2 days ago
Staff Reporters

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

40 Under 40 2023: Tra My Nguyen, Ogilvy
2 days ago
Staff Reporters

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

Hindustan Unilever announces leadership changes, appoints new executive director
2 days ago
Campaign India Team

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
2 days ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.