At your dream wedding, do you imagine walking down the aisle in a custom-fit outfit serenaded by violins? Now add to that a bucket of hot & spicy wings and a solemniser dressed like Colonel Sanders.
Ogilvy Sydney launched a campaign for KFC Australia where six couples could win a special “KFC Wedding”. To join, couples in Australia can explain why they want a KFC Wedding and winners will be judged on their ‘originality, creative merit and independent expression’. According to the site, weddings of all genders, races, and religious preferences will be considered.
The winners will get a KFC food truck parked at their wedding, a KFC-themed celebrant, a KFC photo booth, custom KFC buckets, and musical entertainment. While Ad Nut is a lover of the simple stuff like a fat, well-tended walnut still warm in its shell, Ad Nut understands the luring smell of deep fried chicken skin that serves to entrance humans at gatherings, much like the pied piper bewitches certain rodents.
The idea for the campaign was sparked by KFC’s Facebook comments that indicated a bunch of marriage proposals across restaurants in Australia.
A print campaign – featuring photos of brides in wedding dresses gorging on chicken legs – was also published in high-fashion magazines like Harper’s Bazaar and Vogue. MediaCom was credited as the campaign’s media agency, Geometry for experiences and activations, and opr for comms.