YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.
INSPIRATION STATION: People heeding the call of nature also hear the words of classic authors in a set of book-themed portable toilets designed by Geometry Singapore for Storytel.
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
Harry Bailey, formerly MD in Taiwan, takes reins of both markets as CEO.
Armale will help the agency better implement its use of technology and tools around the world.
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