Matthew Miller
Nov 6, 2020

Portable potties offer an immersive literary experience

INSPIRATION STATION: People heeding the call of nature also hear the words of classic authors in a set of book-themed portable toilets designed by Geometry Singapore for Storytel.

Portable potties offer an immersive literary experience

Geometry Singapore dressed up a quartet of portable toilets in the guise of literary classics and installed a speaker system that plays an audiobook trailer for users as they do their business.

The 'Looterature' project (groan) promotes Storytel's streaming audio service, via a QR code that leads to a 30-day free trial offer. The four toilets debuted at an outdoor event in Singapore back in February, and Geometry says it's exploring future opportunities to deploy them when a mass gathering once again becomes a thing that's possible.

Though one could fairly question the wisdom of associating one's product with bodily functions and unpleasant smells, we like the designs—and the effort to kindle interest in classics. 

CREDITS

Office: Geometry Singapore
Client: Storytel
Product: Audiobooks
Executive Creative Director: Jorge Thauby
ACD: Julian Gutierrez
Senior Art Director: Andres Lopez
Illustrators: Andres Lopez, Kimberly Ang, Rocky Leaw.
Account Management: Shirley Tay, Sheena Ong, Sarah Almodiel, Phuc Nguyen
Post production: Geometry Malaysia and PixelPost
Videographer: Claudio Chock

You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute, peruse the wonderfully expressive work, recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

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