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Branded Content: Driving discovery and demand for brands with creators

1 Branded Content: Driving discovery and demand for brands with creators

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

2 Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

Singapore Tourism Board declares winners in global pitch

3 STB declares winners in global pitch

Jane Lin-Baden joins Publicis Groupe global management committee

4 Jane Lin-Baden joins Publicis Groupe global management committee

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

5 How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

Data shows brands don’t need social media accounts in China

6 Data shows brands don’t need social media accounts in China

TikTok and Nick Tran: What happens when brand stunts miss the mark

7 TikTok and Nick Tran: What happens when brand stunts miss the mark

Sorrell targets adtech, data analysis, metaverse with new VC fund

8 Sorrell targets adtech, data analysis, metaverse with new VC fund

Indian condom brand Skore suggests wearing Nothing in latest campaign

9 Indian condom brand Skore suggests wearing Nothing in latest campaign

Watch: Ogilvy China's Year of the Tiger epic

10 Watch: Ogilvy China's Year of the Tiger epic

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Just Published

Uproar: Are animal portrayals in ads a new brand risk?
Advertising
1 day ago
Matthew Miller

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

Mark Heap on ‘moving across the aisles’ to Mindshare and the ‘subtle difference’ between media agencies
Advertising
1 day ago
Jessica Goodfellow

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad
Advertising
1 day ago
Ad Nut

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

The Beijing Olympics: A non-starter for global sponsors
Advertising
1 day ago
Staff Reporters

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.