Adrian Peter Tse
Aug 7, 2015

CFO thinks like a marketer, builds a 'Nest' for AIA: #CreativeVietnam

VIETNAM - The world over, chief financial officers are known to be cost and efficiency-led thinkers capable of sucking the life out of ‘big ideas’. Nhon Ly, CFO at AIA Vietnam, is not only an exception but the driving force behind AIA’s retail and work culture revolution in Vietnam.

Ly at Nest by AIA

“The challenge in Vietnam is to reach everyone,” Nhon told Campaign Asia-Pacific. “The challenge is to get diverse customer groups to understand the importance of life insurance. In order to meet this challenge we worked on a different kind of distribution model.”

Launched in February 2015, Nest by AIA is a work and events space combined with a coffee shop. Located in the heart of Ho Chi Minh City, Nest by AIA is also...

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