Inbound marketing: Marketers seek pull factor

With 2016 upon us, content marketing remains a dominant theme, however overused the word ‘content’ may be. This is for good reason: properties that draw people in, rather than push messages out, are likely to be far more effective at winning them over and ultimately leading them to spend. Research from HubSpot, a marketing and sales software provider specialising in the field of inbound marketing, examines the state of play of content, why it’s used and broader client demands in Asia as part of a global survey that canvassed nearly 4,000 marketer respondents online.