Megan Gell
Mar 22, 2018

In pictures: Volkswagen Arteon launch in Singapore

Edible art and keepsake paintings generate social media buzz.

Guests created their own keepsake artwork using vibrations from music they chose.

For the launch of its new Arteon range, Volkswagen wanted a creative event in its showroom with activities to complement the hands-on experiences of the car. Volkswagen invited 80 premium customers, press and VIPs from its database. The Events Artery was appointed to deliver the launch.

There were three key objectives to introduce the new Arteon to local media and influencers live customer collection of first vehicles sold and to provide platform for its...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Aaron Cowie to leave TBWA\Malaysia
Premium
6 hours ago

Aaron Cowie to leave TBWA\Malaysia

CEO to step down and be replaced by new managing director.

Premium
Review: The Murray, Hong Kong
Premium
7 hours ago

Review: The Murray, Hong Kong

This new property forgoes gaudy trappings and sets its style sights on a sleek, modern design.

Premium
Bigger market changes in China bring taller silos
Premium
8 hours ago

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

Premium
Many Many More to come from ex-TBWA\Hong Kong creative chief
Premium
22 hours ago

Many Many More to come from ex-TBWA\Hong Kong ...

Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.