For the launch of its new Arteon range, Volkswagen wanted a creative event in its showroom with activities to complement the hands-on experiences of the car. Volkswagen invited 80 premium customers, press and VIPs from its database. The Events Artery was appointed to deliver the launch.
There were three key objectives to introduce the new Arteon to local media and influencers live customer collection of first vehicles sold and to provide platform for its...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events