Megan Gell
Mar 22, 2018

In pictures: Volkswagen Arteon launch in Singapore

Edible art and keepsake paintings generate social media buzz.

Guests created their own keepsake artwork using vibrations from music they chose.

For the launch of its new Arteon range, Volkswagen wanted a creative event in its showroom with activities to complement the hands-on experiences of the car. Volkswagen invited 80 premium customers, press and VIPs from its database. The Events Artery was appointed to deliver the launch.

There were three key objectives to introduce the new Arteon to local media and influencers live customer collection of first vehicles sold and to provide platform for its...

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