Staff Reporters
Dec 14, 2017

Grey Group celebrates centennial, launches startup initiative

The agency is giving over a floor of its office in Singapore to host startups working on data, creative technology, adtech and ecommerce.

An event in Singapore Friday (December 8) marked Grey Group's 100-year anniversary and introduced a startup initiative called Grey Adventures. 

The agency said it views itself as "a 100-year startup" that's determined to continue evolving and being innovative. To that end it has launched Grey Adventures, an initative to host technology startups within Grey's Singapore office space. The effort will give startups access to brands, Grey's brand-strategy expertise and opportunities to take part in live briefs, workshops and "hack days", while Grey gets access to the startups' know-how on products and services ranging from VR/AR to ecommerce payments, according to the company.

Either a company can say that it is a legacy at 100 years of age, or a startup at 100 years of age," Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, said in a speech at the event. "I think that if we want to be successful going forward then we have to behave like a startup that has turned 100. I believe that this is what will fuel our next wave of growth."

Other leaders in attendance included the newly appointed CEO of Grey Singapore, Konstantin Popovic; Subbaraju Alluri, area director for Indonesia and Thailand; Mans Tesch, chief strategy officer for AMEA; and Tim Cheng, Singapore chief creative officer. Representatives from clients P&G, GSK, Ferrero, Hotels.com and Sanofi were also on hand.

The startups in attendance were:

  • Creitive
  • Vostok VR
  • PouchNation
  • MediaPop
  • Startup Big Boss
  • Ideal Factory
  • Innovator
  • See Chat
  • Infini Videos
  • Startup Women
  • Stylemyle
  • Business IT
  • Prefiniti (Jobber Deals)

The company has posted a video from the event:

Related Articles

Just Published

4 hours ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

4 hours ago

Japan continues to witness high ad fraud while ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

4 hours ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

5 hours ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.