DATA POINTS: ZenithOptimedia's latest adspend forecast

ZenithOptimedia predicts global ad expenditure will grow 5.4 per cent in 2014, reaching US$524 billion by the end of the year.

Australia, New Zealand, Hong Kong, Singapore and South Korea referred to as Advanced Asia will grow 3.4 per cent in 2014 and 4.8 per cent in 2016.

ZenithOptimedia's rapid-growth regions – Eastern Europe & Central Asia, Fast-track Asia and Latin America – are on track to grow at 8-12 per cent a year.

China comes second, accounting for 17 per cent of additional ad dollars over this period, followed by Indonesia and Argentina, accounting for 7 per cent and 6 per cent respectively

Indonesia was the thirteenth-largest ad market in 2013 but is rising steadily up the ranking. By 2016, ZO predicts it will take tenth place, pushing out Canada.