Gabey Goh
Mar 17, 2016

Coca-Cola's 'Taste the feeling' creative for ASEAN

On 11 March, Coca-Cola announced the ASEAN launch of its new ‘One Brand’ global marketing strategy, which unites Coca-Cola, Coca-Cola Light and Coke Zero under a single Coca-Cola brand positioning with the 'Taste the feeling' campaign. The campaign also marks the beverage giant’s 80th year in Singapore and Malaysia. Here, a selection of ASEAN-specific campaign images.

Related Articles

Just Published

12 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

12 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

12 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

13 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.