Alison Weissbrot
Nov 9, 2021

WPP wins majority of $4 billion Coca-Cola business

Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

13 hours ago

Cannes Lions 2025: APAC winners

Asia-Pacific wins its first 16 Lions in Pharma, Health & Wellness, Audio & Radio and Outdoor ahead of the full winner list.

15 hours ago

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

16 hours ago

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

17 hours ago

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.