News
Feb 23, 2012

Casbaa TV Upfronts: The Hong Kong Screenings

Hong Kong's first Casbaa TV Upfronts was held 21 February at The Palace Cinema, IFC Mall. In association with Campaign Asia Pacific, and led by Casbaa's Asia TV Advertising Coalition (ATAC), the half-day event aimed at promoting pay-TV as a choice platform for advertisers attracted 62 media buyers along with agency members and network operators.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Cannes Lions 2025: APAC winners

7 Cannes Lions 2025 APAC winners: 3 more Gold for FCB's 'Lucky Yatra'

Southeast’s Asia’s top 50 brands 2025

8 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

9 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

10 APAC Power List 2025: The region's most powerful brand leaders

Related Articles

Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse
Feb 9, 2024
Matthew Keegan

Why Hong Kong's AIA Carnival is becoming a ...

Women to Watch 2024: Ava Lee, Mediabrands Content Studio
Mar 13, 2025
Staff Reporters

Women to Watch 2024: Ava Lee, Mediabrands Content ...

Upfronts marked by writers strike and streaming battle
The Information
May 24, 2023
Jessica Heygate

Upfronts marked by writers strike and streaming battle

Philips plays spot the difference with lookalike celebs
Jun 12, 2024
Ad Nut

Philips plays spot the difference with lookalike ...

Just Published

John Wren on his vision for a bigger, better Omnicom
3 hours ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
6 hours ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
8 hours ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

Agency Report Card 2024: Publicis Creative
The Information
8 hours ago
Staff Reporters

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.