MediaMonks' 'Sea Turtle Warriors' campaign for WildAid features actor Eddie Peng asking people to take a pledge to help protect the animals.
This is somewhat less exciting than the flotilla of armed-to-the-teeth and righteously murderous loggerheads and leatherbacks that Ad Nut was picturing after hearing the phrase 'sea turtle warriors'. But it's always good to see campaigns that encourage you humans to lend help to the innocent and noble creatures who share this planet with you.
The campaign includes a film directed by Henry Chen (below), out-of-home ads and a WeChat microsite where people can pledge to protect turtles in exchange for a personalised Sea Turtle Warrior avatar—made for sharing, of course.
Running until the end of the year, the campaign started in late September and has, according to MediaMonks, reached 475 million OOH views across 12 cities and has racked up 16 million views online, with close to 20,000 people taking the pledge.
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