Staff Reporters
Dec 17, 2013

Zoë Lawrence to move to APAC and head marcomms for TNS

SINGAPORE – Global research consultancy TNS has promoted Zoë Lawrence to APAC director of marketing & communications to strengthen marketing effectiveness, effective 1 March.

Zoe Lawrence
Zoe Lawrence

Based in Singapore, Lawrence will be responsible for delivering a high-impact marketing strategy across the region and report to Chris Riquier, CEO Asia Pacific. 

Riquier expects Lawrence to help TNS reinforce its position as the largest custom research agency in Asia Pacific.

Lawrence, who joined TNS in 2010 as head of influencer marketing, is most recently the global director of brand & corporate communications for TNS, where she has led the development and delivery of the company’s thought leadership, PR and internal communications strategy globally.

Prior to that, Lawrence was with Hill + Knowlton Strategies for over seven years, leading international programmes for clients in the media and technology sectors.

This is the latest in a series of senior level hires for TNS in Asia Pacific. Recent appointments also include Vishy Rajagopal S. as regional director, operations; Jacqui von Hirschberg, as regional director, clients; and Mandy Tam as regional director, business development.

Tags

Related Articles

Just Published

1 hour ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

1 hour ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

8 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

8 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.