Based in Singapore, Lawrence will be responsible for delivering a high-impact marketing strategy across the region and report to Chris Riquier, CEO Asia Pacific.
Riquier expects Lawrence to help TNS reinforce its position as the largest custom research agency in Asia Pacific.
Lawrence, who joined TNS in 2010 as head of influencer marketing, is most recently the global director of brand & corporate communications for TNS, where she has led the development and delivery of the company’s thought leadership, PR and internal communications strategy globally.
Prior to that, Lawrence was with Hill + Knowlton Strategies for over seven years, leading international programmes for clients in the media and technology sectors.
This is the latest in a series of senior level hires for TNS in Asia Pacific. Recent appointments also include Vishy Rajagopal S. as regional director, operations; Jacqui von Hirschberg, as regional director, clients; and Mandy Tam as regional director, business development.