Asiya Bakht
Apr 20, 2010

ZenithOptimedia scoops Moneygram International in the Philippines

MANILA - ZenithOptimedia Philippines has picked up the media business for international money transfers company Moneygram International, following a three way pitch that involved Maxus and Universal McCann.

ZenithOptimedia scoops Moneygram International in the Philippines
The winning ZenithOptimedia team was lead by the agency's managing director Susan Dar Santos and media director Kit Manacsa.

Commenting on the win, Susan Dar Santos said: “This is a great start to 2010 for us. We are looking forward to building a valuable partnership with Moneygram International and in line with our agency philosophy providing the very best ROI for them”.

Moneygram International is one of the leading international money transfer companies worldwide with a network spanning 190 countries and covering 350,000 agent locations. In the Philippines it has the largest agent partnership covering 6,000 outlets which include banks, major financial institutions, pawn shops and even telecom providers.

Related Articles

Just Published

8 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

8 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

9 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

9 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.