The multinational paints manufacturer sought a media mix that could ensure brand recall among consumer and corporate decision-makers.
KUALA LUMPUR - Following its acquisition of P1’s media business, m/Six has been appointed as the media agency for F&N Beverages.
HONG KONG - Starcom will handle all media planning and buying duties for the AIA brand after a three-way pitch that involved Maxus and incumbent Universal McCann (UM).
KUALA LUMPUR - FMCG Dutch Lady is tipped to have moved its regional media account to Carat.
HONG KONG - GroupM Hong Kong has appointed David Fung as new head of trading, succeeding Carmen Cha, who will take on a newly created role of deputy leader and head of trading at Mindshare Hong Kong.
SINGAPORE - Starcom MediaVest Group (SMG) has appointed former IPG hand Hanley King as global network clients lead for Asia-Pacific.
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