Wishing to reach a range of age groups, but particularly young people who have "disengaged with breakfast", Kellogg's has partnered with Zach King (@finalcutking), well-known for the clever visual illusions he presents in Vine videos. King does his thing in the three clips presented here, seemingly conjuring a nutritious breakfast out of items including an alarm clock, a pillow and some bubble wrap.
The campaign will feature a range of different online videos, supported by social, PR activity and in-store collateral. It launches today and will run until October 2016.
Ad Nut is disappointed that none of the breakfasts here features delicious and nutritious nuts.
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