Ad Nut
Mar 24, 2016

Zach King makes breakfast for Kellogg's

From Australia: 'Amazing creations', for Kellogg's by J. Walter Thompson Sydney and Zach King

Zach King makes breakfast for Kellogg's

Wishing to reach a range of age groups, but particularly young people who have "disengaged with breakfast", Kellogg's has partnered with Zach King (@finalcutking), well-known for the clever visual illusions he presents in Vine videos. King does his thing in the three clips presented here, seemingly conjuring a nutritious breakfast out of items including an alarm clock, a pillow and some bubble wrap.  

The campaign will feature a range of different online videos, supported by social, PR activity and in-store collateral. It launches today and will run until October 2016.

Ad Nut is disappointed that none of the breakfasts here features delicious and nutritious nuts.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
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