Ad Nut
Mar 24, 2016

Zach King makes breakfast for Kellogg's

From Australia: 'Amazing creations', for Kellogg's by J. Walter Thompson Sydney and Zach King

Wishing to reach a range of age groups, but particularly young people who have disengaged with breakfast, Kellogg's has partnered with Zach King finalcutking, well-known for the clever visual illusions he presents in Vine videos. King does his thing in the three clips presented here, seemingly conjuring a nutritious breakfast out of items including an alarm clock, a pillow and some bubble wrap.  

The campaign will...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
PR jury gives APAC just seven Lions
Premium
4 minutes ago

PR jury gives APAC just seven Lions

2019 Cannes Lions winners in PR: Another category without any gold.

Premium
APAC work wins one silver, one bronze in Creative Data
Premium
4 minutes ago

APAC work wins one silver, one bronze in Creative Data

2019 Cannes Lions winners for Creative Data: CHE Proximity Melbourne and Mindshare Mumbai are the region's only winners.

Premium
Creative Strategy Lions go to five APAC campaigns
Premium
4 minutes ago

Creative Strategy Lions go to five APAC campaigns

2019 Cannes Lions winners for Creative Strategy: Agencies in Malaysia, India, South Korea, Australia, and Singapore take a total of five silver and bronze awards.

Premium
Direct category yields one silver, four bronzes for APAC
Premium
4 minutes ago

Direct category yields one silver, four bronzes for ...

2019 Cannes Lions winners for Direct: Dentsu Webchutney Bangalore takes a silver for food-delivery service Swiggy.