Gabey Goh
Jun 22, 2016

YouTube Ads Leaderboard: 360 Cannes Edition

In honour of this year’s Cannes Lions Festival, YouTube crunched the numbers to share the most popular 360 Ads on the video platform globally so far this year.

YouTube Ads Leaderboard: 360 Cannes Edition


More Cannes 2016 coverage

1. The BMW M2 – Eyes on Gigi Hadid
Brand: BMW
Creative Agency: KBS
Media Agency: Universal McCann


2. McDonald's: Angry Birds 360 Takeover
Brand: McDonald's
Creative agency: DDB Chicago
Media agency: OMD


3. Discover the 360° world that inspired Filled Cupcake Flavoured Oreo Cookies
Brand: Oreo
Creative agency: 360i
Media agency: Carat


4. [아이오닉(IONIQ)] 아이오닉 360 VR 영상
Brand: Hyundai
Creative agency: Innocean Worldwide
Media agency: Innocean Worldwide


5. The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney
Brand: Honda
Creative agency: RPA
Media agency: MediaVest


6. Nike Football Sunar: Devre Arasi Konuşmasi 360
Brand: Nike
Creative agency: Wieden + Kennedy Amsterdam
Media agency: Mindshare


7. A Walk in Their Shoes | 360 VR Film | AT&T | TOMS
Brand: AT&T / TOMS
Creative agency: BBDO New York
Media agency: Media Edge CIA (MEC)


8. Samsung 360° Snowboard & Freeski Experience
Brand: Samsung
Creative agency: Millhaus GmbH


9. XFINITY | 360° NASCAR Virtual Reality Experience
Brand: Comcast XFINITY
Creative agency: Office of Baby
Media agency: Mediavest


10. Jumeirah Inside – 360° YouTube Video
Brand: Jumeirah
Creative agency: Media Monks
Media agency: OMD


About the YouTube 360 Ads Leaderboard
With 20 million views collectively, the leaderboard showcases the top ads that people choose to watch. Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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