Anita Davis
Dec 17, 2009

Youku, Coke win infringement case against Voole

BEIJING - The Haidian District Court has cleared Youku and Coca-Cola of all copyright infringement charges, rejecting lawsuits backed by Union Voole Technology on behalf of the Chinese Online Video Anti-Piracy Alliance.

Youku, Coke win infringement case against Voole
The verdict comes less than a month after the Court ruled that Youku pay US$66,000 in damages to Voole for separate infringement charges. According to a Youku spokeswoman, the company is still undergoing its appeal process for that case.

Reports noted that Voole initially sought up to $14 million worth of damages from Youku.

In a company release, Youku listed its three key arguments against Voole that enabled its court win. “Voole is not a properly registered company, and has no legal rights in internet broadcasting itself; the evidence Voole presented to claim its copyright is not clear; and there are no legal grounds by which advertisers can be held legally responsible for controversial distribution.”

In September, Youku launched three of its own lawsuits against Sohu – the lead organiser of the Anti-Piracy Alliance – for copyright infringement and defamation. These suits were prompted after the Alliance announced its intention to file infringement grievances against Youku, as well as Pepsi and Coca-Cola, for having advertised on unlicensed Youku videos. Youku’s suit was filed in a pre-emptive measure before the Alliance acted on its claims.

Separately, Youku pointed out that Sohu was also sued this month for $7,320 by China’s State Administration of Radio, Film and Television (Sarft) for infringement of a video produced by a Sarft subsidiary.
Source:
Campaign China

Related Articles

Just Published

13 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

17 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

18 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

18 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.