TOP OF THE CHARTS: A look at online video and SVOD consumption habits from a recent report.
Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.
The discussion at this year's event showed film creatives in Japan are eager to move away from the confines of the 15-second TV spot.
On a recent trip to Tokyo, AOL SVP Michael Hyman offered advice on using a tool with strong potential that most seem too timid to experiment with.
The video advertising company recently appointed leaders for Asia-Pacific and Japan and aims to take advantage of growing concerns from brands around placement quality.
Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020
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