Asiya Bakht
Jun 29, 2009

Yoshinoya hands media to Dentsu

SINGAPORE - Yoshinoya has handed its media account to Dentsu in Singapore following a two-way battle with incumbent PHD.

Yoshinoya hands media to Dentsu
The award follows Dentsu’s recent appointment to the brand’s creative duties.

Several agencies were believed to be involved in the initial rounds of the media review. A campaign to promote the Japanese fast food brand’s revamped operations in Singapore is expected to launch in September.

A Dentsu spokesperson said the decision reflected a “strength in creative and innovative usage of media that would enhance the creative idea.”

The fast food chain has more than 1,200 outlets around the world, including Japan, the US, Hong Kong, China, the Philippines, Singapore, Malaysia, Taiwan and Australia.

Related Articles

Just Published

3 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

4 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

5 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.

5 hours ago

What headwinds? Why Jane Lin-Baden doesn’t fear ...

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.