Things turned ugly for Panasonic Malaysia this week when the company appeared to ignore public votes for a beauty contest. Panasonic Malaysia Beauty left out the most voted-for contestant in a ‘shortlist’ of 216 for a beauty pageant and the decision sparked a barrage of outrage from consumers.
In a week that the office conversation centered around the baffling science in the movie Interstellar, Ogilvy PR’s global chairman and CEO spoke to us about his hopes of bringing science back into communications.
Whilst Interstellar proved baffling for the Campaign team, we were briefly distracted by the mind-boggling stats coming out of China’s 11.11 shopping festival. In the first half of the day for the annual shopathon, consumers spent a whopping US$5.7 billion over Alibaba Group’s e-commerce platforms.
Facebook user growth in Asia has slowed as the social network moves to clean up fake accounts created for the purpose of liking pages.
The Embassy of Israel in Japan launched an unorthodox campaign in an attempt to attract Japanese tourism to the country and dispel concerns around security. Seven anime-style, short films charting the experiences of Japanese visitors to the Middle Eastern country are currently being rolled out.
Google has decided to take on music streaming site Spotify with the launch of YouTube’s Music Key. The paid-for subscription service lets users stream ad-free music and videos as well as download content to view offline.
Talking of Spotify, Taylor Swift might have left the streaming service, but Campaign Asia-Pacific joined this week. According to Spotify we’re the first trade publication in APAC to have a branded account. We’re currently compiling the ultimate list of music from TV ads and we want your help. So send us a Tweet with your suggestions @CampaignAsia #MusicFromTheAds
What do brands need to understand about fans and fandom? Tottenham Hotspur FC fan Dave McCaughan, managing director of McCann Worldgroup Hong Kong, has some thoughts….