Olivia Parker
Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

Two ads from Lego's 'Build The Future' campaign

Professor Maria Tam was browsing recently in a Lego shop in Sha Tin, Hong Kong, when a salesperson approached and asked whether she was looking to buy something for a boy or a girl. “I was going well it doesn't really matter’ but she kept telling me If it’s for a boy, maybe consider these toy cars or this space set.’ Or here we have this line of products for little girls’, and there are these toy animals...

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