Professor Maria Tam was browsing recently in a Lego shop in Sha Tin, Hong Kong, when a salesperson approached and asked whether she was looking to buy something for a boy or a girl. “I was going well it doesn't really matter’ but she kept telling me If it’s for a boy, maybe consider these toy cars or this space set.’ Or here we have this line of products for little girls’, and there are these toy animals...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5227
or email subscriptions@campaignasia.com
