Anna Carpen
Jul 7, 2016

Why did this atrocious Bayer ad win at Cannes?

This aspirin ad screamed past sexism and landed slap-bang in the middle of rape culture, so why didn't someone stop it from winning a Lion?

Sex sold. It’s sold for years. Crispin Porter built nearly an entire agency movement on what was misogynistic frat humor. But that was 10 years ago. That was 50 years ago. This is now. And there’s a growing body of evidence that shows sexy and sexist are all too frequent bedfellows.

Ads like the one you see here for Bayer aspirin are not only a turn off, but a threat and an insult to...

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