Faaez Samadi
Feb 19, 2019

Why Cheuk Chiang joined upstart agency Mutiny

New agency focused on predictive use of AI also includes former PwC and Y&R executives.

Mutiny leadership (L-R): Henry Innis, CSO; Harriet Wray, COO; Cheuk Chiang, chairman; Matt Farrugia, CEO.

Cheuk Chiang, Asia-Pacific CEO of Omnicom Media Group until last April, has joined Australian ad agency Mutiny Group as chairman.

Established in Melbourne just two months ago by former YR Melbourne managing director Matt Farrugia and national engagement strategy director Henry Innis, Mutiny brands itself “the world’s first predictive advertising agency”.

Chiang joins as partner, investor and chairman. He was also previously APAC CEO at PHD, managing director at...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Why luxury’s hidden value drivers matter to brands
Premium
1 hour ago

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

Premium
How should brands deal with employee activism outside the workplace
Premium
1 hour ago

How should brands deal with employee activism ...

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Premium
Productising: Enough with thinking; create something
Premium
2 hours ago

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.