What’s up with WhatsApp Business?

5 reasons brands shouldn’t overlook the text-messaging app.

In many parts of the world WhatsApp has become like breathing we don’t give it much thought.

It’s such a big part of our lives, we just about overlook it entirely. This was not the case for Mark Zuckerberg in 2014. Facebook bought the up-and-coming platform for close to US$20 billion and just, well, carried on living life. Or so we thought. Many industry onlookers were wondering how in the world Facebook was...

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