Andy Greenaway
Mar 28, 2016

What the Sistine Chapel can teach us about customer experience

The 15th century chapel and its famous, early 16th century ceiling have a lesson for marketers about the difference between a user experience that provides great utility and one that provides not only that but also great content.

Andy Greenaway

Customer experience isn’t a new concept. Back in 1473, when stone masons started work on the Sistine Chapel, worshippersand how they would interact with the chapelwas very much top of mind.

The chapel was built for the private use of the Pope and an elite group of priests who were part of the Holy Father’s inner circle. With their target audience in mind, the masons thought hard about their user journeys and how...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Alibaba's digital transformation of the Olympics is the best marketing': CMO
Premium
1 day ago

'Alibaba's digital transformation of the Olympics ...

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Premium
Is 'demonic' Dominic Cummings currently the best adman in the UK?
Premium
1 day ago

Is 'demonic' Dominic Cummings currently the best ...

Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.

Premium
Douyin scores for football leagues
Premium
1 day ago

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

Premium
Tiger Analytics: The 'time is ripe' for advanced analytics in APAC
Premium
1 day ago

Tiger Analytics: The 'time is ripe' for advanced ...

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.