Andy Greenaway
Mar 28, 2016

What the Sistine Chapel can teach us about customer experience

The 15th century chapel and its famous, early 16th century ceiling have a lesson for marketers about the difference between a user experience that provides great utility and one that provides not only that but also great content.

Andy Greenaway

Customer experience isn’t a new concept. Back in 1473, when stone masons started work on the Sistine Chapel, worshippersand how they would interact with the chapelwas very much top of mind.

The chapel was built for the private use of the Pope and an elite group of priests who were part of the Holy Father’s inner circle. With their target audience in mind, the masons thought hard about their user journeys and how...

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