Former Leo Burnett chief creative officer for the Indian sub-continent KV Sridhar, has joined Sapient India as chief creative officer in a similar capacity. He will be working alongside Andy Greenaway, executive creative director, APAC, SapientNitro, who is based in Singapore.
Sridhar left Leo Burnett after a stint of 17 years on 4 May 2014. He confirmed his move to Sapient to Campaign India.
On his move to a ‘digital agency’, he said, “It’s not just about a ‘digital agency'; it’s a space where technology and creativity come together and that is the future (if not the present). I have been on a journey to reinvent myself and have been lucky enough with this opportunity. I was not even looking at traditional (ad) agencies and was more inclined towards new age agencies.”
Sridhar has spent three decades in advertising. On joining Sapient, he added, “I have always been a fan of Sapient for their campaigns like ‘Best job in the world’ (Australia). They are leading the change everywhere in the world, including in the US. I am looking forward to the opportunity to work on work in India for the region and elsewhere.”
Based in Mumbai, Sridhar will work with Rajdeep Endow, MD, Sapient India and co-lead of global delivery, SapientNitro. Sridhar will also be part of the comany’s global executive creative team.
Sapient has around 4,500 people in India handling work for the sub-continent and handling global work.