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What the Sistine Chapel can teach us about customer experience
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Mar 28, 2016

What the Sistine Chapel can teach us about customer ...

The 15th century chapel and its famous, early 16th century ceiling have a lesson for marketers about the difference between a user experience that provides great utility and one that provides not only that but also great content.

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Cannes 2015 retrospective: Why Asia had a poor showing this year
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Jul 2, 2015

Cannes 2015 retrospective: Why Asia had a poor ...

Andy Greenaway, APAC executive creative director at SapientNitro, reflects on why Asia had a poor showing at Cannes this year.

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Spikes Asia 2014: Break free of uniformity
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Sep 12, 2014

Spikes Asia 2014: Break free of uniformity

Integration must mean more than simply putting matching pieces together.

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