James Thompson
Dec 18, 2017

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

Imagine if you woke up one day to find that your industry no longer existed. That nothing you did was useful anymore.

In business jargon terms, 'disrupt' has become the new 'pivot'. In 2017, if you weren't saying either of these words with a visionary gleam in your eye in the first few minutes of a meeting, people would begin to wonder why they had invited you.

But with good reason. The...

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