Angeline Lodhia
Aug 28, 2019

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

(Shutterstock)

As of 2019, Asia Pacific is the largest region for out-of-home advertising, with nearly $13 billion in sales in 2018, according to a report from Magna Intelligence and Rapport. It is also the region with the highest OOH share 7.8% on average vs 5.6% globally.

This growth is tied directly to the fact that OOH has primarily positioned itself as a clear-cut brand-building medium. Meanwhile, digital internet advertising repeatedly sells itself short to potential...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Spikes Asia’s See It Be It finalists revealed
Premium
2 days ago

Spikes Asia’s See It Be It finalists revealed

Ten inspiring women in creative positions have been chosen to take part in the acceleration programme for future leaders.

Premium
How Chinese liquor brand Moutai is using Costco to thwart speculators
Premium
2 days ago

How Chinese liquor brand Moutai is using Costco to ...

Ahead of the mid-autumn festival, mass lineups returned to Costco as 10,000 bottles of Moutai were sold out in the supermarket within two days.

Premium
KFC wants to plan your wedding
Premium
2 days ago

KFC wants to plan your wedding

A new campaign from Ogilvy Sydney is giving Aussie couples the chance to ‘put a wing on it’.