West Kowloon Cultural District Authority opens tender for branding agency

The scope of the contract would include working with the WKCDA team on the branding strategy for the project, development of a new visual brand identity, including logo, and implementation of the new brand identity across key materials on- and offline, and creation of brand identity guidelines.

Candidates must demonstrate past experience on working on branding within the arts, cultural or entertainment sectors. The deadline for submissions is 21 January 2011.

WKCDA said that it expected to find either a Hong Kong-based agency, a joint venture or another form of collaboration with a Hong Kong-based agency. A keen understanding of local culture and sensitivities will be essential to the success of the WKCDA identity, and the potential of the brand within the international market place.

The 40-hectare West Kowloon Cltural District is a prime site on the Victoria Harbourfront. One of the world's largest and most ambitious cultural building programmes, it will begin operations in 2015.