SINGAPORE - SilkAir, the regional arm of Singapore Airlines, has launched a tender process for social, creative and PR agencies.
The carrier says it is looking for agencies with integrated digital, social and creative capabilities to work for SilkAir on a two-year retainer, with the option to extend for another year.
Currently, Tribal/DDB handles SilkAir’s account, with no PR agency on record. The ageny has come to the end of its third year, thus the tenders being issued anew.
The process consists of two stages: a pre-qualification phase and then the full RFP. Interested agencies must submit the relevant information to SilkAir by 12 pm on 23 November.