Faaez Samadi
Nov 8, 2016

SilkAir announces tender for social, creative and PR

Singapore Airlines subsidiary puts out RFP as part of procurement cycle.

(Kentaro Iemoto/Flickr)
(Kentaro Iemoto/Flickr)

SINGAPORE - SilkAir, the regional arm of Singapore Airlines, has launched a tender process for social, creative and PR agencies.

The carrier says it is looking for agencies with integrated digital, social and creative capabilities to work for SilkAir on a two-year retainer, with the option to extend for another year.

Currently, Tribal/DDB handles SilkAir’s account, with no PR agency on record. The ageny has come to the end of its third year, thus the tenders being issued anew.

The process consists of two stages: a pre-qualification phase and then the full RFP. Interested agencies must submit the relevant information to SilkAir by 12 pm on 23 November.

The appointed agencies will be announced in February next year. For further information, applicants should contact Soraya Salim or Pamela Yeo

Related Articles

Just Published

5 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

5 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

5 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.