Tracey Furniss
May 27, 2009

Weber Shandwick wins Great Wall Wine retainer

BEIJING - Weber Shandwick China has won a 12-month PR retainer for Cofco Wines and Spirits, whose brands include Great Wall Wine, after a five-way pitch.

The PR agency previously partnered the beverage arm of Chinese state-owned conglomerate Cofco in 2008 by helping to launch a series of marketing initiatives for a special Olympic edition of Great Wall Wine ahead of the Beijing Olympics.

Weber Shandwick is now tasked with implementing a range of PR activities, including media relations, events and interactive elements over the next 12 months for various Cofco wines and spirits brands. 

“Cofco Wines...

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