The PR agency previously partnered the beverage arm of Chinese state-owned conglomerate Cofco in 2008 by helping to launch a series of marketing initiatives for a special Olympic edition of Great Wall Wine ahead of the Beijing Olympics.
Weber Shandwick is now tasked with implementing a range of PR activities, including media relations, events and interactive elements over the next 12 months for various Cofco wines and spirits brands.
“Cofco Wines & Spirits is one of the biggest brands of its kind in China. We look forward to applying our deep food and beverage expertise to increase awareness of their brand,” said Eric Thain, account director at Weber Shandwick Beijing.
Weber Shandwick is now tasked with implementing a range of PR activities, including media relations, events and interactive elements over the next 12 months for various Cofco wines and spirits brands.
“Cofco Wines & Spirits is one of the biggest brands of its kind in China. We look forward to applying our deep food and beverage expertise to increase awareness of their brand,” said Eric Thain, account director at Weber Shandwick Beijing.
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