Jenny Chan 陳詠欣
Apr 12, 2013

Weber Shandwick replaces BlueCurrent as Montblanc's PR agency

SHANGHAI - Montblanc has appointed Weber Shandwick as its new China public relations agency, displacing previous partner BlueCurrent.

Weber Shandwick will be responsible for all public relations issues with Montblanc's four major categories watches, jewellery, writing instruments and leather goods.

Even though general advertising forms a larger part of Montblanc's marketing budget, PR work such as refined targeting to different publications, organisation of corporate events and product launches throughout the year is still integral to overall strategy.

The decision was made in order to ensure more rapid access to information...

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