Benjamin Li
Oct 30, 2013

WangLaoJi calls media planning pitch in China

GUANGZHOU - Chinese herbal tea giant WangLaoJi has called a media pitch for its planning business, inviting Carat, Starcom, and an undisclosed local agency.

WangLaoJi is available throughout China
WangLaoJi is available throughout China

A source close to the client told Campaign Asia-Pacific that the client had previously conducted all its media planning in-house.

The result of the pitch should come out next week. The source added that the client was likely to seek a new creative agency partner in the near future.

With a history stretching back to 1828, Guangzhou Wanglaoji Pharmaceutical has become one of the leading traditional Chinese medicine enterprises in the Chinese mainland.

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