Vietnam mobile win lifts JWT as UM ascends table

Creative Performance League July
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Ogilvy &  Mather	Lenovo, Korea; UoD One, China	31.9	5.3	192.2
2	McCann  Worldgroup	ALP,Australia; OnStar, China	7.9	-	153
3	Euro RSCG	Silverstone, Malaysia; Clearasil,Australia	3.1	-	105.8
4	TBWA	Kyobo-AXA General Insurance, Korea	14.4	-	100.9
5	BBDO	Neal’s Yard Remedies, Japan; Samsung (LED TV),Thailand	4.7	0.9	74.4
6	DDB	Health Promotion Board, Singapore; BCA, Indonesia	1.8	-	70.4
7	Leo Burnett	General Mills,Australia;Telenor, India	7.2	3	61
8	BBH	World Gold Council, India; Star CJ, India	59.4	3.9	55.5
9	Y&R	ABB, China;Audi, Singapore	15.4	30	43.6
10	Saatchi & Saatchi	-	-	-	30.9
11	DraftFCB	Uni-President Enterprises, China; Dah Sing Bank loan project, Hong Kong	4	1	27
12	Bates141	Max Bupa, India; Eweigu, China	5	10	17.4
13	JWT	Vietnam Mobile Telecom Services,Vietnam; Thomas Cook, India	33.5	-	16.9
14	Grey Group	Bank Mandiri, Indonesia; Mayora-Roma Sari Gandum Biscuit, Indonesia	2.1	-	16.6
15	Lowe	Prudential,Vietnam;Aetas Hotel,Thailand	8.36	10	1.5

Media Performance League July
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Carat	Mercuries,Taiwan;ANZ, Hong Kong	14.1	10.5	536.2
2	PHD	CSL,Australia; Wrangler, Philippines	3.2	13.6	243.7
3	Mindshare	Heineken, China; Gudang Garam, Indonesia	12.3	0.3	108.7
4	Universal McCann	Temix, China;AIA, Hong Kong	43.8	1.8	90.8
5	MPG	Clarks, China; Kappa, China	12.2	-	82.3
6	MEC	-	-	-	73.4
7	Zenith Optimedia	Vitalon,Taiwan; Belle Vita,Taiwan	10.1	-9.4	67.8
8	OMD	-	0.9	-	67.1
9	Dentsu Media	Kaohsiung World Games,Taiwan; Yoshinoya, Singapore	45.2	4.5	40.7
10	Initiative	Krungthai Bank,Thailand; Western Union,Thailand	4.5	-	18.1
11	Vizeum	-	0.8	3.6	-5.7
12	Maxus	Yamaha,Australia; BBMG, Hong Kong	10.5	-	-70.3
13	Starcom	-	-	-	-72.6
13	MediaCom	Cofco, China; Shanghai Volkswagen, China	30	18	-262.4

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
 
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information.  The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues.  Retained business is not included.  
 
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan. 

Please email [email protected] for further details or to update billings.