Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 17, 2012
7 ways marketers are using the mobile screen: JWT
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jul 22, 2014
Are you second-screen ready?
.png&h=268&w=401&q=100&v=20250320&c=1)
Mar 28, 2024
Spikes Asia unveils its 2024 Creativity Report
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
The Information
10 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
10 hours ago
How a Chinese gold brand is glittering from the 618 ...
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
.png&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
Uber launches 'Ride Offers' letting brands pay for ...
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
11 hours ago
Move and win roundup: Week of June 23, 2025
Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.