Benjamin Li
Aug 4, 2009

Universal McCann bags AIA corporate media account

ASIA-PACIFIC - Universal McCann has been appointed as American International Assurance's (AIA) regional agency-of-record for corporate media communications after a competitive pitch that also included GroupM and ZenithOptimedia.

Universal McCann will handle media ahead of the company’s initial public offering later this year.

The brand is keen to shake off its association with disgraced US parent AIG and present itself as an Asia-only operation. AIG has been bailed out by the US Government four times, and owes the US taxpayer around US$182.5 billion. Earlier this year, it ran into controversy when details of its executive bonus scheme, paid for after the bail-out...

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